Book Marketing Ideas

September 17th, 2009

Book marketing.

While most publishing houses tend to market books they publish, they don’t always put forth the same marketing efforts for each and every book. In that case, it is up to the author. And that ugly little truth can send even the most adventurous author into…well, hiding.

As authors, we have to fight spending most of our life in solitary confinement with only the company of our characters to keep us company. So the prospect of marketing can be incredibly scary.

But it honestly doesn’t have to be that bad. Marketing doesn’t have to involve getting in front of the masses and promoting your book. You can develop ways to do that without being at the forefront.

For instance, you can develop a podcast where you read an excerpt. I know, that does actually put you in front of the masses, but in a way you can edit until you get it the way you want it.

You can create postcards, business cards, book marks or bumper stickers and leave some where ever you go. Give away something unique only to your book and give them away at book signings…

The point is, there are numerous ways to make yourself–and your book–memorable without standing in front of large crowds and trying to convince them that your book is the best thing written since….(insert inspiring author here.)

Writing Platforms

September 12th, 2009

Many non-fiction writers use platforms as a way to market their books. 

For example, if a book has been written about parenting autistic children, a writer might join parenting groups, parents with autistic children groups, pediatricians, just to name a few.  But who says you can’t do the same as a fiction writer?

If you are writing a fiction book that is about a single woman raising an autistic child, wouldn’t some of the same groups of people be a possible audience?

The approach might be different, but the concept is the same.

Any writer, fiction or non-fiction, can create a writing platform by considering just a few things:

1.  Consider who your audience might be and cater to them through mailing lists, etc.  Writing a book where the heroine is illiterate?  Provide resources and information on illiteracy groups.
2.  Make connections.  Not just with your audience, but with fellow writers in and out of your genres.  Find a non-fiction writer that specializes in an area highlighted in your novel.  Ask them for a review or even to add a link to their site promoting your book.  Not to mention connecting to other writers could lead to guest blogging opportunities, blog tours, etc.

Creating a platform is not as necessary for a fiction writer.  However, establishing one may help your novel stand out from the crowd, have a bigger sales run–maybe even lead to better publishing contracts.

What’s in a Name?

August 1st, 2009

Naming characters for that short story or novel you’re writing can be an adventure in itself. 

Think about the memorable romantic characters that we all know and love.  Like Shakespeare’s Romeo and Juliet, or Margaret Mitchell’s Rhett Butler and Scarlett O’Hara, and of course I can’t pass up Stephanie Meyer’s Edward Cullen and Bella Swan.

What makes these names great?  It’s that the writers took time to make the names fit their character’s personality.  Think about Bella Swan.  The name is so elegant, so graceful.  Bella is clumsy and anything but graceful and elegant.  But isn’t that why her name fits her?  Consider Rhett Butler.  The perfect strong, southern name to fit the perfect strong, southern man.  He had to be to put up with Miss Scarlett O’Hara.

It’s every writer’s desire to create memorable names for their characters.  All it takes is listening to your characters and knowing who they are.  There are many sources available for helping writers name characters, such as baby name websites and books.  An excellent character naming source is The Writer’s Digest Character Naming Sourcebook, by Sherrilyn Kenyon.  It covers around 25,000 names which are indexed by their origin.

While the memorable characters I have mentioned here are all from romantic novels, I can think of other memorable characters in other genres…such as Atticus Finch in To Kill a Mockingbird by Harper Lee and Holden Caufield in J.D. Salinger’s Catcher in the Rye.  If you prefer horror, well, you certainly can’t forget Stephen King’s title namesakes, Misery or CarrieMisery might not have been but a character in a novel, but she is one unforgettable character.  If not for her, author Paul Sheldon probably wouldn’t have been held captive by his psycho nurse, Annie Wilkes.

So next time you sit down to write a great American novel, consider your characters and ask yourself…are they memorable?

Fiction Fun…Mothers Know Everything

July 6th, 2009

Okay, so I didn’t make my bed this morning and my mom’s on the warpath.  Of course, I’ve forgotten four other times this month to make my bed.  But what can I say?  I’m a teenager with a very active social life.  Which brings me back to the problem at hand.  You see, if I don’t come up with a good reason why I didn’t make my bed, I’m grounded.  And what 16 year old wants to be grounded on a Saturday night?

I know, I should have just made my bed.  But I didn’t, so instead of crying over spilled milk, I need to focus.  I’ve used almost every plausible excuse I had.  But being grounded was not an option.  So it was time to break out the almost believable excuses and pray really hard and hope to get my mom on a not so bad day. 

I felt sweat trickle down the side of my face.  Her footsteps echoed in the hallway.  I recognized the tap tap of her heeled shoes on the wood floor as they neared my room.  Only a second left and….

I grabbed the sheets and ripped them all from my bed.  I looked up, smiling brightly, “Hey, mom!  I didn’t know you were home already.”  Her eyes narrowed on me suspiciously.  Her back was ramrod straight, and she crossed her arms in that instinctive way mothers have.  “What are you doing to your bed?” she asked pointedly.

“Uh, oh, this?” I asked as innocently as I could.  I should try out for drama.  My acting was out of this world.  “I decided to change my sheets, you know, make your life easier and all that.”  I tugged the cases off, proving my point.

“Uh huh.” she said, standing there in my doorway.  She started to nod.  “You’re going to wash those too right?”

I nodded vigorously in return.  “Of course!” I used my most offended voice.  “Wouldn’t be much help if I just left the mess for you, would it?” 

“Good.” She said with satisfaction.  “Can you do your brothers and mine, too?”

What?  Why couldn’t they…I started to fume.  Ohhhh, so she was trying to trap me.  My sweet loving mother was a sly lady.  I was so proud.  “Sure, mom.”  My smile was no longer one of guilty innocence but as shrewd as hers.  Finally, she backed out of the doorway. 

“Okay, thanks sweetie.” She poked her head back in the door.  “And since you’re going to wash all the sheets, I won’t ground you for forgetting to make your bed.”

My mouth dropped open.  I had thought for sure…”You knew?” I whispered when I found my voice.  “Yep,” she answered smugly.  “I’m a mother…I know everything.”

(This post is created in response to a Writer’s Digest writing prompt.  The prompt was to write about forgetting to make a bed and mom is going to ground if she finds out.  Word Count 500 or less.)

Bursting With Creativity!

June 15th, 2009

Okay, I just have to share this.  My oldest daughter is, like, a creative wonder.  She acts.  She sings.  She writes her own songs.  And, on top of all that, she can create artwork out of playing cards!  Take a look!kidsfun2009-0942

WD Short Story Contest

June 14th, 2009

Writer’s Digest is having a short, short story contest.  No more than 1,500 words.  The deadline is December 1, 2009.  I am really excited about this contest because while I was reading the guidelines, I had the most wonderful idea for it pop into my head.  That’s kind of how things happen for me.  They just “pop.”  Anyway, I know there are some that don’t believe in or care for writing contests, but I think they are fun!  So I am going to enter my story….and may the best writer win! :)

‘Til Next Time…

Greta

Zombies!

June 13th, 2009

Hey everyone!

So, while zombies and horror are not my “usual” genre, I wrote a short story for the fun of it and it was purchased by Living Dead Press.  It is now available for sale over at www.livingdeadpress.com.  The name of the anthology is Dead Worlds: Undead Stories; Volume II.  My story is a fun story about a normal girl who convinces her friends that they need to slay some zombies.  While it is horror, it was written from my viewpoint of how I would react should I be fighting off a school of zombies.  Of course, all the short stories in the anthology are zombie related and I’m sure they are all a great read.

‘Til next time…

Greta Gunselman

Welcome!

May 20th, 2009

Welcome to my website.

I am currently working on many writing projects, so come back every chance you get. Not only will I be blogging about my projects, but I will have very special guest bloggers from time to time. Mainly, the characters from my writing projects will pop in to give you a preview of what’s to come. Other times I will have other writers sharing their new releases and upcoming projects as well.