Email: [email protected]
Phone & WhatsApp: +52 1 322 352 8583


Creating vibrant copy in Hospitality - Travel - Lifestyle - Arts


Have you written down everything you want to say but find yourself struggling to organize your ideas?


Are you a whiz with design and photography but find it challenging to know what to write?


Are you a writer but need another set of eyes to proof and edit your work to ensure it’s grammatically correct and make it shine?


Areas of expertise

Social Media



Creative Collaborations


Clients I worked with

Work with me!

Let’s see if we’re a good fit!

    Social Media - Newsletters - Editing - Creative Collaborations

    My work

    Social Media Post Copy & Stories

    Branding projects

    Vidanta restaurants / VidantaWorld shops / Vidanta beach club

    Live Event coverage

    Mexico Open at Vidanta Vallarta.

    Writing & more

    Writing Samples

    A spin on a traditional favorite, our featured sweet Molletes are made with toasted homemade baguettes drizzled with just enough caramel sauce to satisfy your sweet tooth! Our on-site restaurant, Roca Negra, delights you with ocean views, an open kitchen concept, and an extensive menu.

    Roca Negra at Hotel Basalto

    The cobblestone street-lined quaint town of San Pancho is your mellow getaway with hip coffee shops, excellent restaurants, and several boutiques to find treasured works from local artisans. Take this opportunity to go surfing, enjoy bird watching, play golf, or indulge in chocolate at Mexicolate while learning about cacao harvesting and production.

    Casa Palmita in San Pancho

    Xala is a regenerative destination surrounded by a vibrant community, its focus on low-density tourism and its respect for the environment creates a model for the future where humanity, nature, and Mexican culture seamlessly coexist.


    Along the shore, we find a moment to contemplate the ocean's vastness, the simplicity of life at sea, and the vision of Xala realized.


    This tropical paradise is just steps from the beach, surrounded by lush greenery. With ocean and jungle views from our private terrace, this remote destination removes you from your routine and plunges you into a life of leisure. We provide you with a magical escape for an authentic experience to disconnect from the world and reconnect with the people you love.

    Casa Palmita

    With spacious pools and ample opportunities to explore, Jungala reignites your sense of adventure in this fantastic waterpark. Jungala boasts the longest lazy river in Latin America, inviting you to bask and splash in sunshine all day long.

    Jungala at Vidanta Riviera Maya


    About Me

    Hey, I’m Greta (won’t-do-boring-work) Gustafson.

    I am your creative English copywriter in Puerto Vallarta, Mexico!

    We moved from our hometown of Seattle six years ago when I realized I wanted to raise my two kids in a different environment, culture, and land- a tropical paradise!

    In addition to wildly scribbling words on Google docs, I love swimming in the ocean, riding my bike around town, working out, creating tasty dishes for those I love, and making people laugh.

    Creative Direction

    Personal Projects

    The Merch Mom

    I created, wrote, and produced a short-lived podcast to help my audience grow their print-on-demand businesses. I interviewed leaders in the industry and promoted tools I used, and paired them with affiliate marketing opportunities. I offered creative ideas to scale their businesses, unlock their creativity, and generate ideas for designs.

    Urban Art Show

    Mexico City’s largest street art-only pop-up art show. Started by Jason Schell, I supported this colossal project and eventually hosted a show - right as the government response to the pandemic occurred.

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